Asics Gel-NYC: The renaissance of retro running style
New York, the historical reference
The Asics Gel-NYC is a model that draws its inspiration from the world of running while incorporating modern design elements to appeal to sneaker and fashion fans. The name ‘NYC’ pays homage to New York City, a world capital renowned for its dynamism and central role in the world of running and urban fashion. The city is home to the famous New York Marathon, one of the most prestigious marathons in the world, attracting runners from all over the world.
By combining technical performance with an aesthetic that resonates with urban and retro culture, the Gel-NYC manages to embody the city's versatile and dynamic spirit. The name therefore symbolises both New York's sporting influence in the world of running and its cultural importance in the evolution of streetwear.
A design inspired by iconic running models
The Asics Gel-NYC is inspired by running classics, including popular silhouettes such as the Gel-Nimbus and Gel-Kayano. This retro-technical design, blending 90s sports aesthetics with modern materials, makes for a sneaker that combines the best of both worlds: performance and style.
With its breathable mesh panels, leather and suede detailing, and textured inserts, the Gel-NYC embodies a return to the intricate technical designs that were fashionable decades ago, but with a contemporary twist. Its rugged, detailed look is perfectly in tune with the chunky sneaker trend, while remaining rooted in its sporting roots.
The success of the ‘techwear’ trend and technical sneakers
The rise in popularity of the Asics Gel-NYC is largely due to the rise of techwear and the growing fascination with technical sneakers. These shoes, originally designed for athletic performance, have found a new audience in the world of streetwear and casual fashion. The fusion of retro style and technical performance, with details such as reflective laces and cushioned soles, has made the Gel-NYC a sneaker coveted for its utilitarian aesthetic and comfort.
Techwear enthusiasts, who focus on functional and technical apparel and accessories, have embraced the Gel-NYC for its dynamic look, athletic allure and cushioning capabilities thanks to Asics' Gel technology. This functional approach is part of a wider trend where style and performance are at the heart of modern consumer concerns.
The shoe is available in a range of colours to suit all tastes. Since its release, it has become one of the Japanese brand's flagship models, and has been the subject of a number of high-profile collaborations, including the Hidden NY and the Kiki Yang Zhang.
