Nike SB: From the skateboard to the fashion catwalk :
Nike's strategic launch
In the early 2000s, the Nike SB line, which stands for SkateBoarding, became a benchmark not only in the world of skateboarding but also in the world of urban fashion and streetwear.
As Nike sought to establish itself in skate culture, an area dominated by brands such as Vans and DC Shoes, the SB line made its mark on the industry with innovative designs, prestigious collaborations and a commitment to the values of skate culture. Over time, Nike SB has transcended skateboarding to become a true fashion icon.
The Dunk SB was the key to Nike's initial success in the world of skateboarding. Inspired by the 80s Nike Dunk, a classic basketball shoe, the SB version was adapted to meet the needs of skateboarders, with a padded tongue, improved grip and an improved sole for optimum cushioning.
The Dunk SB quickly gained in popularity, thanks in particular to collaborations with legendary skateboarders such as Paul Rodriguez, as well as influential artists, designers and brands. The result was a huge craze for the shoe, turning the Dunk SB into an icon at the crossroads of skate and fashion.
Collaborations: a hype driver
One of the great strengths of Nike and its SB line has been its strategy of collaborating with major figures in streetwear, art and pop culture. Some of the most notable collaborations include those with iconic brands and artists such as Supreme, Travis Scott , Virgil Abloh with Off-White or more recently with Futura. We've gone even further with some of the most original collaborations ever: Nike SB Dunk Powerpuff, Nike SB Dunk Low Verdy Visty.
Each collaboration has added an exclusive and artistic dimension to the Nike SB, helping to reinforce its status as a cult sneaker.
The Nike SB Dunk Low Supreme or the Dunks collab with Ben & Jerry's (Chunky Dunky) have become rare items, prized by sneaker collectors and fashion lovers alike. These collaborations have broadened the appeal of the SB line far beyond the skateboarding community, and have played a key role in the rise of sneakers as a fashion statement.
Adoption by streetwear culture
The Nike SB line has quickly established itself in streetwear culture, a phenomenon that has seen sneakers and clothing inspired by sport and skateboarding become staples of urban fashion. Pieces such as the Dunk SB or Janoski have become essential elements of street style, worn by skateboarders, rappers and fashion influencers.
Nike SB's popularity has also been supported by influential streetwear figures who have highlighted the ‘cool’ and versatile aspect of these sneakers. Beyond skateboarding, they have become a style accessory, making it possible to combine both casual and cutting-edge outfits. Initially intended for functional use, the SB is now worn by fashion lovers around the world for its aesthetic appeal and its link with pop culture.
